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Management Concept : Innovation-oriented, Customer First.
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Moral Concept: Virtue First, Mission Paramount.
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Talent Concept: Drive the horses to run instead of judging them subjectively( a method to provide equal competition opportunities), Keep the excellent staff, Train the hard cores, Eliminate the stragglers.
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Enterprise Spirit: Everybody does whatever he can to help the Institute,does whatever he says, says whatever he does, and tries every means to achieve perfection in everything he does.
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Enterprise Style: Constantly Strive for Perfection, Be prompt and efficient.